We’re just over the halfway point for donations in the Xanga Fundraising Campaign (link). Yet, aside from a couple of posts from the Xanga Team, the level of communication is less than what I had expected. I can only conclude that they are overwhelmed with the work before them and simply don’t have the cycles execute a coherent communication plan. As with any corporation or organization going through a significant change, you need a solid change management plan which includes a communication plan.
With less than 3 weeks to go, I hope the Xanga team really step up the communication.
1. Take advantage of the Front Page. Feature the Fundraising Campaign more prominently in the Front Page.
2. Send out mass message. I’m not the first to suggest this. Jose mentioned this the other day.
3. Change the login so that when people log in, they get a reminder about the Xanga fundraiser and the link to it.
4. Move out the top blogs so that @Edlives, @RoadLessTaken, @Saintvi and anyone else who is actively helping get permanently featured there until we meet our goals.
5. Ask the community for help in executing your communication plan.
Many members of our the community who have jumped in. Joel (Edlives) has done a good job of describing Xanga 2.0 and how it will be radically different than we see today. Alex has spent quite a bit of time hosting a radio show on www.blogtalkradio.com/roadlesstaken with Xangans (past and present). One of my favorite bloggers (Chris) will be on this Thursday June 27th at 8:30PM EST. Check Alex’s blog for the schedule. There’s been so many good ideas expressed on that show. Saintvi has a fundraising campaign. Many others have offered suggestions on fundraising and alternate pricing models. I hope Xanga is listening.
Despite my concerns about the need for more communication from the Xanga team, I still have faith in the next version of Xanga. I’ve pledged some time ago and will stay to see what the future looks like. I’ve gotten a lot of support from my subscribers both past and present. I’ve grown and learned a lot here. I started my Xanga simply as an online journal. But it’s more than a journal now. I have no idea who will be here with me. I know some of you are moving on and I’ll find a way to stay in touch with you. For those of you who are still on the fence, I hope you’ll make a donation.
Pledge Here: https://xanga.crowdhoster.com/relaunch-xanga
#WeAreXanga
corrected tag for Alex / Roadlesstaken & Joel / Edlives
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